You may have an excellent product idea on your hands but unless you are able to convey that to the consumer, you won’t be going anywhere with it. The best way to do that is via a hyped product launch event. This means managing things like location, staging, tables & chairs, and tent rentals. Here are some tips to make that happen.
Drum Up Anticipation About Your Product Among The User Base
It is important to get people enthusiastic about your brand, and leaving little hints here and there about your product before its launch, things that would stir up speculation about what exactly it is that you have got up your sleeves, is a good way to do so. However, make sure not to resort to baiting tactics or it would have the opposite effect. Always be truthful in your marketing.
Develop An Intriguing Aura Surrounding Your Product Launch
Many brands create an identity around their products using a combination of colors, images and catchphrases. For example, Microsoft’s Xbox brand has its trademark green color that immediately stirs up an image of having fun on the couch, and they take this to their events by bathing the entire venue and all media leading up to it in this color. Doing something like this ingrains your product in the minds of people, as it associates that specific aura, whenever they experience it, with your brand.
Make Your Event Invite Only
By doing this, you are giving your product an aura of exclusivity and making those who know about it feel like part of some uber group. Being invited would make the attendees feel like they are being let in on an inside secret, which would generate hype surrounding your mysterious product leading up to its final unveiling at the product launch event and make people curious to try it for themselves.
Set Yourself Apart From The Competition
You don’t have to mimic what your rival organization did for its product launch last year. That will only make you blend in with the rest when your goal is to actually stand out and get people talking, and the best way to do that is to differentiate yourself. Do your own thing and create your own identity, something that let people immediately recognize that it’s you. A good example of this is Steve Job’s famous “and one more thing” line at Apple events.
Collaborate With Other Industry Leaders
Take a look at who your clients are and pick someone who has considerable clout in your line of service. Approach them to ask if they would be willing to beta test your product in exchange for giving their impressions at the final launch event. Doing so will do wonders for your product promotion, as people tend to consider first hand impressions before going out to buy a product. And if it is coming from someone who is a leader in their space, all the better.
Choose The Right Venue To Host The Launch
The venue you will host your product launch in will play a key role in making your event successful. It’s location, vibe, amenities, all go towards making your product feel special and ensuring that it stands out amongst the thousand other similar solutions in the industry.
Target Your Specific Demographic
Know which demographic exactly your brand caters to and specially target them with your event. Invite them to come see for themselves how your latest product solves their most common concerns and how it enables them to do better in their own field. Make them feel included by giving away branded apparel to wear at the event, and go out of your way to make sure they know you care.
Use The Power Of Social Media
Create a special hashtag surrounding your product or event and stamp it on every piece of marketing material to get the internet involved. This is also a great way to monitor how people feel about your brand post launch, and gauge their excitement level, all of which you can use to fine tune your final product unveiling even more.
By following the above tips and ideas, you can ensure that your product succeeds right off the bat, and that people will remember it for a long time to come, all thanks to how memorable the launch event was. Don’t forget to hire party rentals Northern VA to save your time.